The UGC Playbook
Everything I learned taking apps to 10M+ views a month. The no-BS version, specific to what actually worked.
- How to find hooks people actually stop to watch
- The posting system behind 40M+ views on Recite
- Turning views into installs, and installs into retention
A note from Varun
I’ve spent the last few years figuring out how to get iOS apps in front of millions of people without spending a dollar on ads. Most of what’s written about “going viral” is theory from people who’ve never shipped. This is the opposite. Just the handful of things that moved the needle for me, written down so you don’t have to relearn them the hard way.
If you’re building a consumer app and trying to crack organic growth, I think it’ll save you months. It’s free. Hope it helps.
“The most practical thing I’ve read on UGC. I stopped guessing and started shipping videos that actually land.”
“We went from 2k to 300k views a month in six weeks. Nothing else I’d tried came close.”
“No fluff, just the exact playbook. I wish I’d had this a year ago.”